Bollywood is finally waking up to the lucrative market of movie merchandise.
Last year on September 14th, in Harrods London, our very own Hrithik Roshan and Kajol arrived in a horse-drawn carriage for the launch of ‘Hollywood Legends’ – an exclusive series of dolls based on top Bollywood stars Shah Rukh Khan and Priyanka Chopra apart from themselves. This marked a successful end to the efforts of London-based entrepreneur Shameen Jivraj, who came to India four years ago with the concept and was favourably received by the stars. The series of dolls was created by Funskool India and is being marketed in UK by Spin Master. Though the Hrithik doll looks a bit like an airbrushed Alec Baldwin and Kajol carrying a ‘Simran look’ according to the marketers, apparently there is enough demand for the toys priced at £14.99 (Rs. 1300) each.
Attempts to sell film merchandise is not entirely new in India, with Krrish masks (marketed by Pantaloon India) and Ram Gopal Verma’s Bhoot Dolls doing a fairly good job. With a booming retail industry in the horizon and its forays into adventure/action and children’s movies genre offering a myriad possibilities, nothing seems to stop the Bollywood merchandise industry. Not even the Amitabh Bachan Classic Thongs, available for $18.
Indian Barbies and Kens