Here are the key findings of National Readership Study 2006 (NRS 2006). A few things I was pleasantly surprised to learn:

  1. The number of newspaper readers in urban and rural India is roughly equal;
  2. Literacy has increased; and,
  3. Radio has shown considerable resurgence.

The bad news, of course, seems to be that

  1. Cinema has declined; and
  2. Internet has paused in its growth trajectory.

Take a look!