Here are the key findings of National Readership Study 2006 (NRS 2006). A few things I was pleasantly surprised to learn:
- The number of newspaper readers in urban and rural India is roughly equal;
- Literacy has increased; and,
- Radio has shown considerable resurgence.
The bad news, of course, seems to be that
- Cinema has declined; and
- Internet has paused in its growth trajectory.
Take a look!